The Royal Agricultural Society of Western Australia (RASWA) is thrilled to announce the appointment of Alex Crisp as its inaugural Food and Beverage Ambassador for the next 12 months.
In this newly established role, Alex will lead initiatives aimed at celebrating local producers and fostering greater appreciation for WA’s agricultural excellence and drive the development and promotion of WA food and beverage programs across RASWA initiatives.
Alex’s insights will also be instrumental in overseeing the food and beverage offerings at the Perth Royal Show, including the highly regarded Perth Royal Food Awards, contributing to the shaping of various events and activities held at the Claremont Showground.
A Fremantle-based culinary enthusiast and advocate for Western Australian food and beverages, Alex gained national recognition as a contestant on Season 16 of MasterChef Australia in 2024, where she showcased her diverse heritage by blending Danish and South African culinary traditions.
During Perth Royal Show 2024, Alex headlined the Farm 2 Food stage, where she showcased champion produce from the Perth Royal Food Awards. She has also served as a Perth Royal Food Awards judge and hosted a weekly food segment on Triple M WA radio, further solidifying her role as a passionate advocate for local produce in the Perth culinary sphere.
RASWA CEO Robyn Sermon expressed excitement about the appointment:
“We are delighted to welcome Alex to the team. Her passion for promoting Western Australian produce and her hands-on experience in the industry make her the perfect fit for this role. We look forward to seeing the impact of her leadership in strengthening our Food and Beverage programs.”
Alex Crisp shared her enthusiasm for the role, stating:
“I’m excited to bring a whole new level of energy and fun to RASWA. My vision is to introduce innovative food events to the people of Perth throughout the year while showcasing the incredible talent of WA producers and makers through the Perth Royal Food Awards.”
Alex’s appointment reflects RASWA’s ongoing commitment to celebrating the best of Western Australian agriculture and ensuring its food and beverage initiatives continue to thrive.
ENDS
Media Contact
Kristiane SulekPR and Communications Officer
kristiane.sulek@RASWA.org.au
0412 508 435
Royal Agricultural Society of WA
Spokesperson/s:
Alex Crisp
Food and Beverage Ambassador
Alex.Crisp@raswa.org.au
About Alex Crisp
Alex developed a passion for cooking from a young age, preparing meals inspired by her multicultural background. Despite earning a double degree in Science (Human Biology) and Design (Fine Arts) at UWA, where she studied on a scholarship, Alex pursued a career in the culinary world. Over the past seven years, she has worked in fine food sales, specialising in gourmet products, cheeses, and smallgoods, with a focus on WA’s independent supermarkets.
Her accolades include cooking demonstrations at the Perth Royal Show and working as an ambassador for Endometriosis Australia. Alex’s strong ties to Fremantle, where she grew up, have also fueled her passion for WA’s local food culture. She continues to collaborate with local businesses and industries to champion WA food and produce through recipe writing, demonstrations, and community engagement.
About the Royal Agricultural Society of WA
The Royal Agricultural Society of WA (RASWA) is a member-based not-for-profit organisation dedicated to growing opportunities for the future of WA food and agriculture. Since 1903, the 194-year-old organisation has been based at the Claremont Showgrounds — a much-loved community asset, best known as the home of the annual Perth Royal Show and hundreds of different community events. Importantly, RASWA supports the future of agriculture through a range of student scholarships, farm skills and young judges’ programs, the rural ambassador competition and our Next Generation committee.
About the Claremont Showground
The Claremont Showground is WA’s biggest multi-purpose event venue sitting on over 32 acres of land with a range of competitively priced, bookable indoor and outdoor venues to hire in the suburb of Claremont. Located less than 10km from Perth CBD, the land was reserved in 1902 as a new showground to replace the Guildford Showgrounds and has been facilitating Australian community and corporate events for over 100 years!
www.claremontshowground.com.au
About the Perth Royal Show
The Perth Royal Show is the most loved and unique cultural and community event in Western Australia. The event showcases our vibrant agriculture and food industry, along with over 400 entertainers, 300 performances and endless hours of enjoyment – over 101 free things to see and do. Since 1834, the Perth Royal Show has united people from all over the state, from farmers and performers to families and thrill-seekers. It’s an event that is truly for everyone.
Proudly coordinated by the Royal Agricultural Society of WA (RASWA), the Perth Royal Show hosts nationally recognised competitions and world-class exhibitions, using the platform to promote and educate Western Australians about agriculture.